Ride-sharing company Lyft is introducing a new subscription plan that will allow users to lock in their favorite route’s rate at any time – regardless of whether a car is ordered during busy times or not.
The Lyft Personal Plan is a subscription service that will give riders the opportunity to choose the route that they use most frequently, whether it be their daily commute, their route to workout classes, happy hour spots, or to their favorite late-night haunt.
Customers who sign up for the subscription service can select their favorite route on the Lyft app at the fixed normal price (up to $25 per ride). Then, all month long, they can take rides along that route as often as they would like, only paying that fixed cost, even if surge pricing is in effect.
Lyft’s Pittsburgh market manager Josh Huber says that there will be a monthly fee for the subscription service, which will be dependent on the route the user chooses.
“For instance, if you take a Lyft from Cranberry to downtown, that fee may be different than someone taking a Lyft from Shadyside to downtown,” Huber says.
The plan just rolled out in Pittsburgh to select riders, but most users of the app won’t be eligible until they receive an invitation through email.
“The long-term goal is that we’ll be able to offer this to everybody,” Huber says. “Part of our vision of the future of transportation is that it becomes more of a subscription, and this is one way to test that.”
Huber says that the company will monitor the subscription users’ experiences, and continue to roll out the service in batches.
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